Step: 1
DEMO
The first thing a band or artist in New York needs is a demo.
Put your best three songs on a CD and have it ready at all times.
It is too difficult for A&R reps to drive out to your show in
New York, especially if they don't know what they're expecting.
First you need to send a good copy of your music. Don't mail out
a home recording to a record label, this is a representation of
your group, and your sound. If the recording quality is no good,
they will think you don't care about what you sound like. Get a
good demo together before anything.
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for recording studios in New York
Step: 2
BOOK SHOWS
You can't sell your demo to anyone if they don't hear your music
first. Find the local clubs and bars in New York that cater
to your groups sound, and start playing there. Don't be afraid to
call, local clubs need bands to make money, they want to hear from
you. When you do book a show, promote for it. There is no point
in playing a show in New York if no one is there to hear it.
When you are looking for local, New York clubs to play, keep
in mind the clubs that are most popular, where people will be already,
bring your music to them.
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for local clubs in New York
Step: 3
MARKET YOURSELF
Promote any way you can. Success in the music business at any level
requires dedication, persistence, energy, and passion. It simply
isn't good business to wait for an audience to find you. You must
reach out to your audience and find them. There are a lot of people
in New York that have never heard of you. The best way to get
your music to an A&R person is to cause them to come to you.
Get out there and market yourself, dress according to your sound,
have good music, a good recording of it, a good show, and a good
fan base. If you want attention from A&R, you have to have the
attention of the fans, and a record label needs something they can
sell. It is doubtful A&R will take calls or demos from every
person who wants to pitch their music to them, if they did they
wouldn't have time to do any of their other work.
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for marketing ideas for New York
Step: 4
MANAGERS
Managers can help shop your New York group for a record deal,
but only if they have the connections to get your music to the right
people. It's not impossible, but friends, or family with no music
industry experience usually aren't going to be able to get through
locked industry doors. The right manager for this task could be
hard to find in New York, and must be carefully chosen. You
don't want to get tied up in complicated legal contracts with inexperienced
managers who will need to be replaced once a record deal comes along.
Most managers will take between 10% and 20% of an artist's gross
income; including record royalties, publishing income, and touring
and merchandising income.
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for managers in New York
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